UX/UI Design
Allianz'ım App
Designed and iterated 80+ tasks for Allianz’ım app, delivering improvements across insurance products through strategic, business-aligned execution
Industry
Insurance
Headquarters
İstanbul/Turkey
Founded
1923
Company size
2500+
Overview
Allianz’ım is the primary mobile touchpoint of Allianz Türkiye, supporting over 2 million active users with a wide range of insurance services. Since August 2023, I’ve been working full-time on this product through ting, Allianz’s strategic design partner, contributing as an embedded team member within their in-house product organization. My focus has been on driving continuous, high-impact UX improvements that elevate the end-to-end B2C experience.
From redesigning complex journeys to optimizing existing flows with real-time usage data, I collaborate daily with product owners and business stakeholders to ensure that every decision balances user needs with business goals.
As part of a four-person UX team, I’ve taken ownership of business alignment, user flow clarity, and product direction framing. Rather than treating design as a surface-level exercise, I’ve helped establish UX as a strategic partner: uncovering usability gaps, resolving ambiguity in requirements, and steering product development with a logic and data-informed approach. My role also includes proactively translating fragmented stakeholder input into structured design decisions that support scalability and long-term growth.
To date, I’ve contributed to over 80 design initiatives within the Allianz’ım app. On the Projects page, I’ve highlighted 6 selected case studies under the tag “Delivery & Iteration.” These examples reflect my ability to move fast in complex environments, shipping iterative updates while continuously refining solutions through insights, data, and stakeholder collaboration.
Unique User Engagement
$21M in
GWP+ANP Production 2024
Fund Transactions
Challenge
The Allianz’ım app operates within a fast-paced, enterprise-level ecosystem marked by shifting business priorities, fragmented briefs, and varying levels of UX maturity among decision-makers. A common challenge was dealing with incomplete or conflicting inputs while maintaining design consistency and user experience integrity.
I’ve worked to bring clarity to ambiguity, create shared understanding between departments, and advocate for UX decisions grounded in user logic and long-term product thinking — all while delivering on high-pressure deadlines.
Scope of Work
As of June 2025, I’ve contributed to 80+ design tasks across 5 major insurance verticals within the app. These include both small, quick-turnaround updates and larger, long-term design initiatives. My work spans user journeys, feature proposals, interaction flows, and stakeholder presentations — all aligned toward improving usability and policyholder satisfaction.
I’ve collaborated with:
10+ product owners
5+ product departments
3+ UI designers
…to deliver consistent, functional experiences across:
Health Insurance
Motor Insurance
Household Insurance
Personal Life Insurance
Private Pension (BES)
Case Studies
Among the 80+ design tasks I have contributed to within the Allianz’ım app, 6 case studies are highlighted in the projects page under the tag “Delivery & Iteration.” These projects exemplify my ability to navigate iterative design processes,. Delivering rapid updates while continuously refining solutions based on user feedback, data insights, and stakeholder collaboration.
Each case reflects real-world challenges and showcases how strategic iteration drives both user satisfaction and product growth within a complex, live environment.
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