Elogo Financial Services
Elogo E-Collection - Definition
A strategic proposal for e-Collection: new name, simplified UX, and multi-channel marketing to scale across industries with smart positioning.
Industry
Insurance
Headquarters
İstanbul/Turkey
Founded
1984
Company size
100+
Strategic Brand & Platform Positioning
We combine functional and emotional benefits. e-Collection offers a secure infrastructure, backed by eLogo's expertise, to help businesses collect smarter, not harder.
Value Proposition
"A powerful partner that understands your needs." With broad bank/payment integration and industry-specific solutions, we are always by your side.
Name Refresh
Position the product independently of "eLogo" with a product-specific, intuitive name
Strengthen trust using "Powered by eLogo"
Payment Gateway Positioning
Communicate not as an ERP module but as a standalone solution for a wider audience
Tailor messaging to reflect product benefits on all channels
Simplifying the Platform UI & System Language
Simplify terminology (e.g., "Collect Payment" instead of "Payment")
Prioritize intuitive menus based on user workflows
Use buttons for key actions (e.g., Collect via Link)
Implement customizable dashboards (e.g., by POS or bank)
Apply progressive disclosure for detailed filters and data
Increase In User Retention
8k
Daily Users
Increase in time spent on website
Platform Redesign - Proposal
Screenshot 1: Menu
Reorder items based on routine workflows
Eliminate jargon, use task-based labels
Highlight key items with visual hierarchy
Consider dashboard customization based on business needs
Screenshot 2: Payment Page
Minimize complexity with default minimal inputs (customer name, amount)
Expand optional fields only upon demand
Display trust badges (Visa, Mastercard) instead of visual clutter
Website Messaging Redesign
Avoid jargon and walls of text
Use visual hierarchy, highlight benefits in sections
Trigger actions via CTAs & success stories
Share live demos and visuals to demonstrate value
Communication Strategy
Functional + Emotional Messaging
Fast, easy payments
Secure infrastructure
Reduced workload
Real-time reporting & insights
Empowered business control
Content Strategy
Improve webinars: shorter, focused, accessible
Provide interactive product demo
Showcase customer milestones with in-app celebrations
Notify customers of savings and volume-based rewards
Demo & Emotional Engagement
Interactive demo with key flows
Celebrate first payment with a congratulatory email/pop-up
Inform users of savings via personalized email
Offer custom commission rates as loyalty rewards
Cross-sell other eLogo tools based on business maturity
Product Features
Now Available:
Link-based payments
Easy ERP integration
SMS notifications
Multi-account setup
Web & mobile access
In-platform collection via ERP
Coming Soon:
Simpler UX
Multi-language support
PCI-DSS Certification
Fraud detection
Dynamic payment terms
QR collections
Digital wallets
Communication Channels & Partnerships
Partners:
Dealers
Professional Chambers
Strategic Business Partners
Assets Distribution:
Content localized by industry
Shared regularly with dealers
Use of referral codes & coupons to incentivize
Strategic Industry Collaborations
Professional Chambers Examples:
Tourism: TURSAB
Automotive: OSS
Pharma: TISD
Agriculture: TARMAKBİR
Food & Beverage: TGDF
Fashion: TGSD
Construction: TİMSAD
Approach:
Co-branded campaigns, events, sponsorships
Industry-specific messaging and offers
Sector-based educational materials
Bank Collaborations:
Joint campaigns explaining benefits
Cross-sell with financial products
Closed E-commerce Platforms:
Technical integrations
Centralized POS & bank management
Let's collaborate!
Schedule a call with Murat
