Elogo Financial Services
Elogo E-Collection - Definition
A strategic proposal for e-Collection: new name, simplified UX, and multi-channel marketing to scale across industries with smart positioning.
Industry
Fintech
Headquarters
İstanbul/Turkey
Founded
1984
Company size
100+
Value Proposition
e-Collection, powered by eLogo’s expertise, offers businesses a secure infrastructure and continuous support. A perfect solution tailored for their collection needs.
Your Trusted Payment Partner That Understands Your Needs
With an extensive banking and payment network, sector-specific solutions, and expert support, we’re always by your side.
Naming Strategy
How?: Move away from “eLogo” and introduce a unique, product-focused name to eliminate any misconceptions about requiring other Logo services.
Application: Launch a new product name and support its credibility using a subtle “Powered by eLogo” tag, reinforcing the trust associated with the Logo brand without dominating the identity.
Positioning the Payment Gateway
How?: Instead of being perceived as an ERP module, position the product as a standalone, holistic payment solution with broader market appeal.
Application: Emphasize this positioning in all communications, highlighting independent features and tangible benefits.
Growth by 2030
85%
Reduction in Manuel Workload
Demand of B2C-like Experience
Simplifying the Platform UI & System Language
Simplify terminology (e.g., "Collect Payment" instead of "Payment")
Prioritize intuitive menus based on user workflows
Use buttons for key actions (e.g., Collect via Link)
Implement customizable dashboards (e.g., by POS or bank)
Apply progressive disclosure for detailed filters and data
Platform Experience
Simplifying UI & Language
How?
Use simpler language and rename menu items based on the user's typical workflow (e.g., “Collect Payment” instead of “Payment”).
Build intuitive and consistent navigation to help users easily find what they need.
Shorten the learning curve and reduce onboarding friction.
Application
Collect and analyze user feedback
Benchmark competitors' workflows
Revise existing flows accordingly
Website Messaging
Strengthen the Message
How?
Avoid technical jargon and plain text blocks
Use visual hierarchy to draw attention
Break features into spotlight sections
Emphasize ease of use and customer success stories
Add clear CTAs (calls to action) and product visuals
Include demos and case studies
Application
Highlight security, automation, and operational savings, and back them with real-world examples. Present benefits like comfort, speed, and cost-efficiency side-by-side with technical features.
Functional-Emotional Engagement Triggers
First Collection Milestone: Congratulatory email and in-app popup after their first successful collection
Savings Snapshot: Automated email showing savings gained through low commissions
Exclusive Offers: Provide special rates based on collection volume
Cross-Sell Opportunities: Long-term customers get offers for other eLogo products, boosting loyalty and satisfaction
Product Features
Current Capabilities
Collect via link
Easy integration
SMS notifications
Web & mobile access
Multi-account support
Fast accounting
In-ERP collection
Low commission
Future Developments
Simplicity and clarity
Multi-language support
PCI-DSS certification
Fraud monitoring
Multi-payment term management
QR-based collection
Digital wallets
Communication Channels & Partnerships
Channels
Dealers
Professional Chambers
Strategic Partners
Content Material Supply
Choose a feature to spotlight
Tailor content and visuals by sector
Share regularly with partners
Referral Code System
Periodic coupon & referral code generation for dealers
Codes embedded in ready-to-use materials
Dealers earn passive commissions via customer purchases
Approach
Provide tailored solutions to each chamber and its sector. Build trust through case studies and create a presence via events and strategic collaborations.
Examples
Tourism: TURSAB
Automotive: OSS
Pharma: TISD
Agriculture: TARMAKBİR
Food & Beverage: TGDF
Fashion: TGSD
Construction Materials: TİMSAD
This definition phase establishes a shared understanding of the project’s purpose, scope, and guiding principles. By clearly framing objectives, target outcomes, and critical success factors, it provides a solid foundation for the subsequent design and implementation stages.
Let's collaborate!
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