Elogo Financial Services
Elogo E-Collection - Discovery
Strategic discovery for market opportunities, target segments, and tailored value propositions to position E-Collection as a leading B2B payment solution.
Industry
Insurance
Headquarters
İstanbul/Turkey
Founded
1984
Company size
100+
Overview
Logo’s e-Collection product required a clear strategic direction to position it effectively in the growing but complex B2B digital payment landscape. The challenge was to identify specific industry needs, uncover market opportunities, and create targeted value propositions that would distinguish e-Collection as a trusted and scalable payment solution across diverse sectors.
Sectors analyzed
9
Global benchmark reviewed
Local benchmark reviewed
The Process
Our discovery phase involved a multi-step, research-driven approach:
Project Setup: Established team and kickoff aligned with stakeholders.
Market & Competitive Analysis: Conducted deep global and national market research, analyzing over 20 sectors alongside nine international and five local benchmarks.
Stakeholder Workshops: Gathered insights and aligned on strategic priorities through evaluation sessions.
User & Sector Segmentation: Defined precise target audiences, including Logo ERP customers, non-Logo customers, SMEs, and micro-enterprises, based on payment behavior and business needs.
Value Proposition Development: Crafted tailored benefits focusing on simplicity, security (PCI-DSS certification), multi-channel payment options, and operational reliability.
Brand & Communication Strategy: Designed messaging that differentiates e-Collection from the broader “eLogo” brand, focusing on ERP integration, professional use cases, and dealer enablement through co-branded marketing packs.
Key Insights
The B2B payments market is rapidly growing with an expected 140% increase by 2030.
Businesses demand simple, B2C-like payment experiences, with minimal onboarding friction.
Economic pressures increase reliance on credit cards despite their fees.
Automation and digital integration can reduce manual workload by up to 85%, cutting costs significantly.
Trust and awareness gaps remain barriers to digital adoption.
Personalized omni-channel solutions and real-time accounting capabilities are critical differentiators.
The Outcome
The strategic discovery clarified e-Collection’s unique positioning and established actionable plans to:
Target high-potential sectors such as Automotive, Construction, Healthcare, and Technology.
Leverage ERP integration and real-time automated accounting as key advantages.
Empower dealers and users with simplified, scalable, and secure payment collection tools.
Align brand messaging to enhance user engagement and trust.
Prepare a detailed marketing communication strategy, including gamification and milestone celebration to increase loyalty.
This foundational work sets the stage for product definition, UX design, and go-to-market efforts, ensuring e-Collection meets both business goals and customer expectations in a competitive digital finance ecosystem.
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