Elogo Financial Services
Elogo E-Collection - Discovery
Strategic discovery for market opportunities, target segments, and tailored value propositions to position E-Collection as a leading B2B payment solution.
Industry
Fintech
Headquarters
İstanbul/Turkey
Founded
1984
Company size
100+
Overview
Logo’s e-Collection product required a clear strategic direction to position it effectively in the growing but complex B2B digital payment landscape. The challenge was to identify specific industry needs, uncover market opportunities, and create targeted value propositions that would distinguish e-Collection as a trusted and scalable payment solution across diverse sectors.
Project Setup
Market & Competitive Analysis: Conducted deep global and national market research, analyzing over 20 sectors alongside nine international and five local benchmarks.
Stakeholder Workshops: Gathered insights and aligned on strategic priorities through evaluation sessions.
User & Sector Segmentation: Defined precise target audiences, including Logo ERP customers, non-Logo customers, SMEs, and micro-enterprises, based on payment behavior and business needs.
Value Proposition Development: Crafted tailored benefits focusing on simplicity, security (PCI-DSS certification), multi-channel payment options, and operational reliability.
Brand & Communication Strategy: Designed messaging that differentiates e-Collection from the broader “eLogo” brand, focusing on ERP integration, professional use cases, and dealer enablement through co-branded marketing packs.
Sectors analyzed
9
Global benchmark reviewed
Local benchmark reviewed
Global Overview
Market Growth: Projected 140% growth by 2030 (CAGR: 11.9%)
Shift to Digital: Businesses prioritizing digital B2B payment systems
Pain Points: Manual processes, security concerns, high commission fees
National Overview (Turkey)
Rising commercial credit card use driven by economic pressures
Digital payments (POS, e-collection, credit cards) dominate
Installment payments (70–80%) key for B2B
Automotive & Construction sectors leading adoption
Sector Analysis
20+ sectors evaluated
12 case studies analyzed (9 international, 5 national benchmarks)
High Potential Sectors: Automotive, Construction, Wholesale & Distribution, Technology/SaaS, Healthcare & Pharma
Key Insights
The B2B payments market is rapidly growing with an expected 140% increase by 2030.
Businesses demand simple, B2C-like payment experiences, with minimal onboarding friction.
Economic pressures increase reliance on credit cards despite their fees.
Automation and digital integration can reduce manual workload by up to 85%, cutting costs significantly.
Trust and awareness gaps remain barriers to digital adoption.
Personalized omni-channel solutions and real-time accounting capabilities are critical differentiators.
Target Audience Segmentation
Logo Customers
Seamless ERP Integration
Centralized Platform for Operations
Low Commission for High-Volume Payments
Real-Time Automated Accounting
Non-Logo Customers
Easy Bank and Payment Institution Integrations
Payment by Link via Email, SMS, WhatsApp
API compatibility and 24/7 support
Unified B2C + B2B payment page
Micro Enterprises & SMEs
Low Commission = High Margins
Easy Link-Based Collection
Mobile Access & Real-Time Visibility
Backed by Logo İşbaşı for easy invoicing and centralized data
Strategic Approach
The strategic discovery clarified e-Collection’s unique positioning and established actionable plans to:
Target high-potential sectors such as Automotive, Construction, Healthcare, and Technology.
Leverage ERP integration and real-time automated accounting as key advantages.
Empower dealers and users with simplified, scalable, and secure payment collection tools.
Align brand messaging to enhance user engagement and trust.
Prepare a detailed marketing communication strategy, including gamification and milestone celebration to increase loyalty.
Product Naming
Avoid confusion with “eLogo” branding
Highlight e-Collection independently
Use “Powered by Logo” subtly for credibility boost
Tailored Communication for ERP Users
Emphasize integration capabilities
Promote use cases for professional and complex setups
Professional Chamber Collaborations
Sector-based entry with customized offers
Exclusive events and real-world case studies
Strategic partnerships to expand awareness
Dealer Enablement Strategy
Monthly marketing content packs
Co-brandable assets
Referral code system for incentivized engagement
UX Communication Enhancements
Simplify UI & terminology
Improve web messaging around key benefits
Offer a product demo to drive conversions
Emotional Engagement
Celebrate user milestones with badges or messages
Support teams active during financial transactions
Gamify usage to build loyalty and satisfaction
The e-Collection product stands at the intersection of modern financial technology and B2B operational needs. With clear market opportunities, actionable strategies, and a unique product edge, this discovery lays the foundation for a high-impact go-to-market execution.
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