Allianz'ım App
My Car Concept Design
Created a personalized car ecosystem, focusing on intuitive vehicle profiles, dynamic benefits placement, and scalable multi-vehicle support.
Industry
Insurance
Headquarters
İstanbul/Turkey
Founded
1923
Company size
2500+
Overview
This project aimed to reimagine the way users interact with auto insurance—by shifting focus from policies to the vehicle itself. Recognizing that most users only hold a single motor insurance policy, we saw an opportunity to create a more engaging experience by designing around the user’s car, rather than the policy. The goal was to build a personalized digital automotive ecosystem within the Allianz’ım app—blending utility with emotional connection.
The vision started with enabling users to add and view a digital vehicle profile, which would act as an interactive hub—not just for insurance details, but for real-time services like fuel prices, inspection reminders, and even AI-generated 3D car visuals. The ecosystem was designed to feel relevant even to single-policy holders, creating value through contextual insights, convenience, and a strong sense of ownership. This foundation would set the stage for a broader, connected ecosystem in future iterations.
Core Challenges
Traditional policy-first interfaces felt static and limited, especially for users with only one policy.
The new experience needed to be engaging, intuitive, and scalable—balancing simplicity with feature-rich content.
Users required tailored experiences whether they had zero, one, or multiple vehicles.
Benefits such as roadside assistance, service scheduling, and real-time fuel data needed thoughtful placement to ensure both visibility and clarity.
Increase In User Retention
8k
Daily Users
Increase in time spent on website
The Process
We began by exploring three alternative designs for the initial “My Car” tab—aiming to make a strong first impression with a balance of clarity, emotional appeal, and easy access to actions.
Next, we tackled how to introduce and place an expanding set of value-added features like fuel tracking, tire reminders, and partner services. Two main strategies were tested:
Option 1: Show benefits in the Car Tab. Ensures universal access but could become cluttered, especially with multiple registered vehicles.
Option 2: Move benefits into the Car Detail screen. Keeps the main tab clean while offering contextual services based on the selected vehicle.
We chose a dynamic strategy:
If the user has no registered vehicle, benefits appear in the Car tab for immediate access.
If the user has a registered vehicle, benefits move to the car detail screen.
This approach balances visibility and clarity. It supports a rich, welcoming experience for new users while keeping the interface clean and focused for those managing vehicles.
We ultimately chose a dynamic strategy:
Without a registered vehicle: Benefits are shown directly in the Car tab for onboarding clarity.
With a registered vehicle: Benefits move into the vehicle detail screen to maintain focus and avoid visual overload.
This decision allowed us to offer a welcoming, value-rich experience for new users while preserving simplicity for existing users.
The Outcome
While we originally proposed a card-based layout with sections and a visible “Add Vehicle” CTA, the product owner favored a more direct and minimal structure.
When no vehicle is added: The Car tab prominently features an “Add Vehicle” card along with a policy sales prompt—streamlining onboarding and encouraging conversion.
When a vehicle is added: Users land directly on the vehicle detail page. Navigation between vehicles is handled through pagination dots, and management actions (add/remove vehicle) are moved into a top-right kebab menu (⋮).
This approach removes unnecessary clutter, supports personalization, and accommodates both first-time users and multi-vehicle users with tailored, scalable flows.
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