Allianz'ım App
Simplifying Coverage and Limits for Informed Decisions
Redesigned coverage display to reduce cognitive load and clarify limits. Reworked progress bar to better reflect health insurance data.
Industry
Insurance
Headquarters
İstanbul/Turkey
Founded
1923
Company size
2500+
The Problem
In the original version of Allianz’ım’s health insurance coverage display, users faced significant cognitive strain. The design failed to clearly communicate essential information such as remaining coverage, number of available sessions, and used limits. For a product dealing with sensitive and financially impactful healthcare decisions, this lack of clarity made it difficult for users to assess whether a specific treatment was covered or how much benefit remained before a hospital visit.
Instead of providing users with actionable insights, the cluttered table format overwhelmed them—eroding trust and undermining the app’s role as a reliable healthcare planning tool. There was a clear misalignment between the visual presentation and the critical information users needed for confident, informed decision-making.
Core Challenges
The existing table layout lacked hierarchy and clarity, creating confusion around usage, remaining limits, and coverage.
Users couldn’t easily determine how much of their benefit was used or available—key to planning treatments or financial commitments.
The UI relied on a progress bar, a component better suited for dynamic goals than static insurance limits.
Client stakeholders were attached to the progress bar despite its poor conceptual fit, requiring a solution within that constraint.
Coverage Views
20%
Decrease in Call-Center Claims
Views per day on average
The Process
We began by reassessing the existing design and examining several competitive benchmarks from insurance and fintech apps. Inspired by examples using progress bars, we initially explored refining that approach—adjusting colors and hierarchy to improve readability.
However, as the process evolved, we realized the core issue wasn't visual style but functional mismatch. Progress bars are ideal for dynamic, goal-oriented processes (e.g., file downloads or step completion), but health insurance data is static, representing fixed entitlements and consumption. Applying a dynamic component to static data introduced confusion, not clarity.
This insight redirected our focus: the design problem was not about visual polish, but about conceptual misalignmentbetween the data type and the UI component used to represent it.
The Proposal
To better align with user expectations and reduce mental load, we proposed a clear, structured format using simple labeled numerical values:
Total – Clearly shows the full entitlement (e.g., session or monetary limit).
Used – Displays the portion already consumed.
Remaining – Highlights what's still available, allowing users to plan confidently.
This direct approach removed ambiguity, aligned with users’ natural mental models, and scaled easily across different data types (e.g., currency vs. sessions). It also created room for microcopy and contextual help where needed—fostering trust and ease of use.
The Outcome
Despite our recommendation, the client insisted on retaining the progress bar as the central visual element—driven by internal preferences rather than validated user insights. Respecting this constraint, we shifted our focus to making the progress bar implementation as effective and intuitive as possible.
Through iterative design, we refined:
Color differentiation to clearly separate remaining vs. used values
Simplified layout to reduce clutter and elevate the hierarchy of critical information
Clear labels and consistent spacing to help users instantly grasp their coverage status
Ultimately, the redesigned interface balanced stakeholder expectations with user-centric clarity—delivering a more digestible, trustworthy experience without compromising on the app’s visual consistency.
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